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As
The World Turns And Re-Turns:
Choice Logistics Making Functional Global Logistics A Reality
Leader’s EMEA Growth Playing Fundamental
Role In Simplifying Cross-Boarder Issues
NEW YORK,April 13, 2004 – Choice Logistics,
Inc., a global leader of service asset supply chain solutions, today
announced that the company’s presence in the European market
simplifies formerly troublesome international transportation restraints.
“It is our responsibility to make sure that the services provided
in Beijing, China are equivalent to the services received in either
New York or Los Angeles,” said company President, Rob Kass.”
“This, in effect, is similar to what you would expect when
walking into a McDonalds anywhere in the world. Although the menu
choices might vary slightly, the Big Mac will always taste the same.”
"Hitachi has been using Choice internationally for three years
and has exceeded our every expectation," said Sam Mikles, senior
manager, logistics operations for Hitachi Data Systems. "There
is no difference in the service we get, whether it be an international
location or Salt Lake City; Choice always delivers."
In March, Choice successfully transitioned the management of over
40 strategic stocking locations (SSLs) throughout Europe to the
management of a new service partner, Base Logistics. Base’s
European distribution center capabilities will also support Choice’s
forward and reverse logistics offerings. At the end of the month,
Choice will be hosting a week of meetings at the EMEA Operations
Center in Holland to showcase the Base facility.
"As we continue to grow our business globally we need to make
sure that our partnerships are positioned to grow with us, and that
our partners have the expertise to provide our clients with the
valuable regional insight that we depend upon; Base is more than
capable of exceeding these expectations,” said Kass. “Base’s
expertise in European logistics and trade practices, as well as
social mores is exactly what we were looking for in a European partner.”
Since expanding to 250 active SSLs worldwide, Choice has transitioned
the roles of direct regional support to that of a centralized headquarters
operation. Each region has an operations center from which they
provide staff with intimate knowledge of the geography they manage
as well as multi-lingual capabilities. With direct access into the
Choice on-line system, these regional operations centers provide
a first line of operational support to the SSLs in their geography.
Today, Choice Regional Operations Centers are located in Mexico
City, Toronto, Rotterdam and in Hong Kong. Choice’s New York
City-based Global Logistics Center backs up all the company’s
activity worldwide.
About Choice Logistics
With over 240 strategic stocking locations (SSLs) around the world
and 24x7x365 logistics services for direct management of mission-critical
inventory assets, Choice Logistics is a preferred global provider
of outsourced logistics and integrated inventory management solutions.
Leading companies including Avaya, Cisco, EMC, Equant, Hitachi Data
Systems, and others have selected Choice for their third party logistics
needs. To learn more about Choice Logistics, visit www.choicelogistics.com;
call (800) 593-2108, or e-mail info@choicelogistics.com.
Contact:
Peter Nilsson,
President
Performance Public Relations Inc.
770.886.4295
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